website more user-friendly

How to make your website more user-friendly

Ease of use is one of the most important qualities every website needs. If navigating your site is a task, visitors won’t get too far before they abandon you for a simpler user experience. It’s worth taking a look at your setup and asking yourself if you need to make your website more user-friendly. Making necessary changes now could increase your traffic and reputation down the line, and leave a lasting impression on the online world.

It can be tricky to know how good of a user experience your website offers. Here are some of the biggest factors that impact user friendliness, and how you can implement them on your site.

Speed is everything

The simple truth is your website needs to load fast. This is what visitors expect, no matter what device they use to access your site. As the internet becomes an increasingly important part of our daily lives, and we crave constant, instant information, your site needs to be able to provide answers within a second. With millions of websites out there, if yours doesn’t load quickly, users will find one that does. A majority of users will abandon a website if it doesn’t load within three seconds.

Speed is essential for keeping people on your site and improving their experience. You can start making your website more user-friendly by checking your web speed. As we’ve mentioned before, Google’s PageSpeed Insights is a great way to test your website’s loading time. This gives you a starting point to work with. Some basic ways to speed up your site is to optimize images, delete unused plugins, and use a caching plugin. Optimized images are compressed to provide the same quality without needing to load huge files. Getting rid of unused plugins reduces the number of files your site needs to load, and caching plugins prevent your website loading from scratch every time. All of these actions help make your site load faster and run more smoothly for visitors. 

Use monitoring and tracking tools

You might do everything you can think of to improve user experience, but it won’t mean much if you can’t see the results or know if you’re making the right changes. Taking advantage of tools like Google Analytics helps you see what actions would benefit your site the most. Google Analytics allows you to track data on your site to gain insights such as how long people spend on your site, if they browse multiple pages, or if you have a high bounce rate. This will tell you what pages are successful, which ones need work, and who is and isn’t happy with the results they find on your site. By customizing your site based on real-life data from users, you can improve their experience and make your website more user-friendly. Remember that what you find important might not be the same as what visitors value, so it’s essential to have that look into their mindset.

Keep it secure

Obviously, users can’t have a positive experience on your site if they end up compromising their personal information as a result. It’s important to keep user information secure on your site, especially if you store highly sensitive or personal information. Be sure your plugins and themes are always updated, as well as the WordPress core itself. You can also password protect your site, and get an SSL certificate. This gives you an HTTPS protocol that is more secure and advanced than the HTTP option. All of these actions help keep user information safe from hackers and malware attacks, which is of course necessary for a good user experience.

Balance navigation tools

Navigation can sometimes be a bit of a balancing act for your site. You want your site to have excellent navigation to help your customers find their way along, but not too much that your site gets crowded. Something you definitely should include is a search bar at the top of each page on your website. This helps people look up specific information and find answers to their questions quickly. You should also include a menu with the main categories on your site, or breadcrumbs to show users the path they have taken. You want to give customers the easiest way to find what they need, and offer the path of least resistance. This will make your website more user-friendly and increase the chances of people coming back to you. If they need to manually hunt through every page of your site for one answer, they likely won’t make it through your site or come back again.

Make contact easy

If users can’t contact you easily, they’re less likely to trust you as a brand. Most people won’t go out of their way to get in touch with you, either, so you should put the necessary information in front of them. You want to make the user experience as smooth and easy as possible, almost holding users’ hands as they go through your site. When it comes time to get in contact, it should be easy for users to reach out. The more options people have to contact you, the better. You can include an email, a phone number, or a live chat option on your site, for example. You can also include links to any social media accounts.

Easy to read

Finally, make sure your content is easy to digest! Most readers quickly skim through content to find what they’re looking for, and they don’t comb through every sentence. If your content doesn’t stand out right away and provide the information they need, they will move on. Use short, easy sentences that aren’t difficult to read through. Mix up your layout with paragraphs and bullet points, and headers, images, and visuals. The goal is to break up content and make notable sections stand out, and entice readers to keep going through your content. Keep it clean and simple, but still attractive and professional.

Making your website more user-friendly is one of the best things you can do to ensure you provide a positive user experience and maintain site traffic. If you’re looking to improve your website’s speed, security, and reliability, Atom is here to help. Get in touch with us here!